Guide: How to Get Your Content Shared on Facebook?

The rules of marketing have changed: The Edelman Trust Barometer has found that over 70% of people trust information shared by friends whereas only 14% of people trust mass media advertising. Increasing numbers of people consume news pre-filtered by their friends on social media – photos, videos, status updates and links to news articles posted by people [...]

PR & Marketing, Social Media|

10 Most Innovate Ways to Promote Your Business

Are you stuck for ideas on how to get your business recognised? As part of a small or medium size enterprise you may not have the budget of large corporations, but that doesn’t mean you can’t get the word out. Being creative with limited resources can in fact be much more effective than going [...]

PR & Marketing, Social Media|

The Internet of Things – the inevitable future?

Technology never fails to bring us exciting developments and always promises to make our lives better. In recent years, there has been an explosion of technological creativity and innovation, with bold projects being undertaken in all corners of the Earth: from wireless power, 3D printing, gamification, autonomous vehicles and Automatic Content Recognition, to mobile robots [...]

Social Media Optimisation – how important is it for your business?

If you, like me, find yourself receiving the majority of news via social media such as Facebook or Twitter and through friends’ referrals (likes, recommendations, shares) before resorting to a Google search on any given topic, you have already been introduced to SMO: Social Media Optimisation. Metamorphosis of marketing via mass viral communication has altered [...]

PR & Marketing, Social Media|

Calm Technology?

Today it is hard to imagine going through a day without checking what your friends have been up to on Facebook or the latest news on Twitter and LinkedIn. It’s become second nature to automatically share stories that have grabbed our attention with friends and followers. Whilst employers insist on social media training to be [...]

Digital Media, Social Media|

Has social media left public relations speechless?

In the short space of my 22 year career in PR, technology has revolutionised not only the way PR is executed but also the role of PR. It is no longer seen as an expensive and luxurious indulgence for large businesses and corporations. Instead it is literally at the touch of a social media button [...]

Social media, freedom of speech and prosecution

Social media networks are still largely an uncharted grey area, a playground of cyber-relations where local laws meet the global village and must attempt to create order out of the chaos of spontaneous expression. Millions of individual messages circulate in confusing stream that evades any clear sense of how we should police what is being [...]

Features, Social Media|

Pinterest – the visual art of selling

Pinterest is a relatively new social networking phenomenon in the UK – whilst it attracts over 12 million users in the US there are currently only 200,000 here, though this number is growing daily. So what is the premise of Pinterest? Basically it allows you to organise and share all the things that inspire you [...]

Digital Media, Social Media|